About E2E County – TravWare

E2E County – TravWare is a travel-native technology company focused on building an end-to-end ERP and booking platform for the Middle East and North Africa—combining travel domain expertise, cybersecurity and enterprise software engineering.

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Long-Term Digital Transformation Partner

Travel-native ERP and multi-channel booking platform

Travel-Native ERP Platform

Long-term partner for digital transformation in the travel industry

Cybersecurity & Engineering Foundation

Deep focus on Egypt, UAE, Saudi Arabia, GCC and North Africa

MENA Market Expertise

Foundation in cybersecurity, IoT and software engineering

A Travel Technology Company Born for MENA

E2E County – TravWare was created to solve a simple but serious problem:

Most travel businesses in MENA are running complex operations on generic ERPs, disconnected booking tools and spreadsheets.

We decided to build a single, integrated platform that understands:

How DMCs, TMCs, OTAs, consolidators, tour operators and hotel groups actually work
The realities of BSP, GDS, commissions, multi-currency and multi-entity finance
The specific regulatory, financial and cultural context of Egypt, UAE, Saudi Arabia, GCC and North Africa

TravWare is the result: a travel-native ERP and booking ecosystem designed for the MENA travel value chain, backed by strong cybersecurity, IoT and engineering capabilities.

Our Story: From Travel Operations to Integrated Platform
The origins of E2E County – TravWare sit at the intersection of travel operations, German engineering and MENA market experience:

The core technology

The core technology was shaped by European travel software practices and then localised and extended for the MENA travel and tourism market.

Our founders and leadership

Our founders and leadership spent years working with travel agencies, DMCs, TMCs, OTAs and tour operators, seeing repeatedly that generic ERPs and isolated booking engines could not handle real operational complexity.

building cybersecurity, IoT

In parallel, our technology teams were building cybersecurity, IoT and enterprise software projects in sectors with strict requirements (healthcare, public sector, corporate), bringing those standards into the travel space.

Out of this mix came a clear decision:

uild a travel-native, MENA-focused platform that combines ERP, booking, CRM/SRM, reconciliation, analytics and security under one umbrella.

Today, E2E County – TravWare is focused on delivering this platform and the surrounding services to travel and tourism clients across the region.

Mission & Vision

Our Mission

To provide travel and tourism businesses in MENA with a secure, integrated and travel-native technology platform that replaces fragmentation with clarity, enables financial and operational control, and supports sustainable growth.

Our Vision

A connected travel ecosystem across Egypt, UAE, Saudi Arabia, GCC and North Africa in which:

DMCs, TMCs, OTAs, consolidators, tour operators, hotels and specialised operators work together on shared digital foundations
Data flows cleanly between bookings, operations, finance and analytics
Cybersecurity and governance are built-in expectations, not optional extras
Travel businesses can innovate and scale without being held back by legacy systems

What We Do for Travel & Tourism

TravWare Platform

A three-layer platform (Back Office ERP, Mid Office Operations/CRM/SRM, Front Office Channels) designed specifically for travel and tourism.

Travel ERP & Reconciliation

Multi-company, multi-currency ERP with BSP, GDS and supplier reconciliation built for high-volume environments

Multi-Channel Booking Engine

B2B, B2C, corporate and white-label booking powered by a single CRS and rule engine.

Corporate Travel Management

Portals, policies, approvals and analytics for corporate and government travel.

Travel CRM, SRM & Marketing (SCRM)

Relationship graph and marketing tools that map customers, travellers and suppliers and link campaigns to real bookings.

Cybersecurity, IoT & Software Engineering

SOC, penetration testing, GRC, IoT for smart hospitality and enterprise-grade software development and integration.

Where We Operate

We focus on Middle East and North Africa travel markets, including:

Egypt

major inbound and outbound hub with complex regulatory and FX realities.

United Arab Emirates (UAE)

home to regional headquarters, DMCs, TMCs, OTAs, consolidators and global travel brands.

Saudi Arabia (KSA)

rapidly growing tourism market with ambitious national strategies.

GCC Countries

Qatar, Kuwait, Oman, Bahrain, with strong corporate travel and regional leisure flows.

North Africa

Morocco, Tunisia and neighbouring markets with significant inbound and regional tourism potential.

Partnership, Not Just Software
We see each implementation as a partnership rather than a one-time software sale. Typically, we work through four stages:

Discovery & Diagnosis

Understand your current business model, processes, systems and risks
Map gaps in ERP, booking, reconciliation, CRM/SRM and analytics

Solution Design & Roadmap

Design a phased implementation plan (e.g., ERP + reconciliation first, then booking and CRM/SRM)
Define integrations with existing ERPs, CRMs, PMS, HIS, GDS, bedbanks and payment gateways

<p>Implementation & <span style="color: oklch(0.418869 0.053885 255.825);">Transition </span></p>

Implementation & Transition

Configure TravWare modules and build custom integrations where needed
Migrate data from legacy systems and spreadsheets
Train finance, operations, sales and management teams

Operation & Continuous Improvement

Ongoing support and enhancements
Optional SOC-as-a-Service and security assessments
Refinement of analytics and reporting as your business evolves

Our Team & Culture

What we believe in

E2E County – TravWare brings together:

Travel industry veterans who have worked inside agencies, DMCs, TMCs, OTAs and tour operators.
Finance and ERP specialists who understand multi-entity, multi-currency and regulatory complexity.
Cybersecurity professionals with experience in SOC, penetration testing, Red Teaming and GRC.
Software engineers and architects who build and operate large-scale enterprise systems.

Our culture is built around:

Domain focus – we are specialised in travel, not trying to be everything to everyone.
Transparency – clear communication about capabilities, limits, risks and roadmaps.
Long-term thinking – decisions oriented towards sustainable operation and growth, not short-term shortcuts.
Collaboration – working side by side with client teams, not in silos.

Partnerships & Ecosystem

TravWare is designed to coexist and integrate with the broader travel and technology ecosystem:

Content & distribution partners
- GDS and NDC providers
- Bedbanks and wholesalers
- Channel managers and hotel systems
Technology partners
- ERPs, CRMs, PMS, HIS and payment gateways
- Infrastructure providers and cloud platforms
Consulting & implementation partners
- Regional partners who understand local markets and regulations

Careers & Collaboration

We are always interested in hearing from:

Travel industry professionals who understand DMC, TMC, OTA, consolidator or tour operator operations.
Finance and ERP experts familiar with multi-entity structures and MENA regulatory contexts.
Software engineers, solution architects and product managers with a passion for travel technology.
Cybersecurity and IoT specialists looking to secure critical travel infrastructure.

If you’re interested in joining our team or building a partnership, we’d be happy to talk.

Join us in building the future of travel technology in MENA.

Let’s Talk About Your Travel Technology Strategy

Whether you are a DMC in Cairo, a TMC in Dubai, an OTA in Riyadh, a consolidator in the GCC, a tour operator in Casablanca or a hospitality group across North Africa, E2E County – TravWare can help you design and implement a technology platform that matches your ambitions.